I gave this presentation on how to manage complaints and negative comments as part of the SES conference in Singapore earlier this week.
Read more at the We Are Social blog.
So here it is: Social Brands: The Future Of Marketing.
Please do let me know what you think once you’ve had a read, and feel free to share the PDF with everyone you think might find it useful.
Following last week’s peek at the difference between preferred sharing platforms for iPad vs. iPhone, here’s another great set of insights from eMarketer.
This time the data compares preferred sharing platforms on desktop devices vs. mobile ones, and again, there are some interesting contrasts:
While the stats for Twitter may not be surprising, what’s struck me was the importance of mobile when it comes to Pinterest.
Perhaps even more significant for marketers, though, is that more content gets shared to Facebook from Mobile than it does from desktops.
This begs a critical question: is your brand’s content approach optimised for a mobile environment?
Here’s another provocative chart from eMarketer.
It doesn’t really surprise me that the top two drivers to eCommerce are search and direct navigation, but what’s interesting is that ‘referrals’ aren’t seen as social.
I may be biased in wanting social to play a bigger role in eCommerce conversion, but this just seems like another case of “torture numbers and they’ll tell you anything“.
In my opinion, referrals are always social, regardless of whether they take place on ‘social media.
This great chart shows the fascinating contrast in the platforms people use to share content across different mobile devices.
The key question is whether this is reflective of the functionality of those devices, or of the people that use them.
“The best brands don’t just predict the future; they define it on their own terms.”
The SlideShare deck above brings all the individual presentations in the series together in one handy place.
The thinking extends well beyond these slides though, and you can find the full story behind each section in the following posts on the We Are Social blog:
Social Brands 1: Social Equity Drives Brand Equity
Social Brands 2: Communities Have More Value Than Platforms
Social Brands 3: From Ads To Added Value
Social Brands 4: Go Mobile Or Stand Still
Social Brands 5: From Big Ideas To Evolving Leitmotifs
Social Brands 6: From Selective Hearing To Active Listening
Social Brands 7: Experiences Are The New Products
Social Brands 8: CSR Evolves To Become Civic Marketing
You can also download the complete presentation deck by clicking here.
I’d love to hear your thoughts on this, so feel free to share them in the comments below, or on Twitter via @eskimon.
In fact, I enjoyed it so much that I thought we’d try making it a regular event.
So I’m delighted to announce the launch of #SataySocial.
As the name suggests, it’s intended to be a highly social event, s0 it’s open to anyone who’d like to join, but it should be particularly relevant to anyone who’s interested in social and digital media, technology, and strategy.
You’ll find full details of the event at this Facebook page.
I’ll do my best to arrange a table that’s big enough for everyone, so please let me know in advance if you’re coming by clicking the ‘I’m attending‘ button.
And if you’d like to attend future events too, be sure to join the #SataySocial Facebook page.
I look forward to seeing you there!
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