Desktop vs. Mobile

Following last week’s peek at the difference between preferred sharing platforms for iPad vs. iPhone, here’s another great set of insights from eMarketer.

This time the data compares preferred sharing platforms on desktop devices vs. mobile ones, and again, there are some interesting contrasts:

 

While the stats for Twitter may not be surprising, what’s struck me was the importance of mobile when it comes to Pinterest.

Perhaps even more significant for marketers, though, is that more content gets shared to Facebook from Mobile than it does from desktops.

This begs a critical question: is your brand’s content approach optimised for a mobile environment?

Mobile Sharing

This great chart shows the fascinating contrast in the platforms people use to share content across different mobile devices.

The key question is whether this is reflective of the functionality of those devices, or of the people that use them.

From eMarketer