Desktop vs. Mobile

Following last week’s peek at the difference between preferred sharing platforms for iPad vs. iPhone, here’s another great set of insights from eMarketer.

This time the data compares preferred sharing platforms on desktop devices vs. mobile ones, and again, there are some interesting contrasts:

 

While the stats for Twitter may not be surprising, what’s struck me was the importance of mobile when it comes to Pinterest.

Perhaps even more significant for marketers, though, is that more content gets shared to Facebook from Mobile than it does from desktops.

This begs a critical question: is your brand’s content approach optimised for a mobile environment?

Dazzling SlideShare Decks

Barry Feldman contacted me a while back to ask about my experiences with SlideShare.

We’ve had well over 1 million views on our We Are Social SlideShare account, and it’s become a cornerstone of our marketing, so he was curious to know if I had any tips on what makes a SlideShare deck ‘dazzle’.

Barry also collected tips from a number of his favourite SlideShare contributors, including the wonderful teams at Slides That Rock and Marketing Profs.

He collated these tips in this insightful post on the SlideShare blog a couple of days ago, but I couldn’t resist turning those tips into a deck of their own.

So here they are, uploaded to SlideShare in a (hopefully) dazzling deck of their own.

And true to the tip that I offered Barry, you can download the complete deck by clicking this link.