a collection of things worth sharing
I’ve written a variety of blog posts and presentations about Social Brands over the past few months, so I thought it would be sensible to bring all that content together in a single eBook.
So here it is: Social Brands: The Future Of Marketing.
The SlideShare deck above offers a handy preview, but you can download the complete eBook here.
Please do let me know what you think once you’ve had a read, and feel free to share the PDF with everyone you think might find it useful.
Following last week’s peek at the difference between preferred sharing platforms for iPad vs. iPhone, here’s another great set of insights from eMarketer.
This time the data compares preferred sharing platforms on desktop devices vs. mobile ones, and again, there are some interesting contrasts:
While the stats for Twitter may not be surprising, what’s struck me was the importance of mobile when it comes to Pinterest.
Perhaps even more significant for marketers, though, is that more content gets shared to Facebook from Mobile than it does from desktops.
This begs a critical question: is your brand’s content approach optimised for a mobile environment?
“The best brands don’t just predict the future; they define it on their own terms.”
We’ve been spending a lot of time thinking about Social Brands in the We Are Social team, and we’ve been sharing those thoughts through our Social Brands series.
The SlideShare deck above brings all the individual presentations in the series together in one handy place.
The thinking extends well beyond these slides though, and you can find the full story behind each section in the following posts on the We Are Social blog:
Social Brands 1: Social Equity Drives Brand Equity
Social Brands 2: Communities Have More Value Than Platforms
Social Brands 3: From Ads To Added Value
Social Brands 4: Go Mobile Or Stand Still
Social Brands 5: From Big Ideas To Evolving Leitmotifs
Social Brands 6: From Selective Hearing To Active Listening
Social Brands 7: Experiences Are The New Products
Social Brands 8: CSR Evolves To Become Civic Marketing
You can also download the complete presentation deck by clicking here.
I’d love to hear your thoughts on this, so feel free to share them in the comments below, or on Twitter via @eskimon.
eskimon 