“The best brands don’t just predict the future; they define it on their own terms.”
The SlideShare deck above brings all the individual presentations in the series together in one handy place.
The thinking extends well beyond these slides though, and you can find the full story behind each section in the following posts on the We Are Social blog:
Social Brands 1: Social Equity Drives Brand Equity
Social Brands 2: Communities Have More Value Than Platforms
Social Brands 3: From Ads To Added Value
Social Brands 4: Go Mobile Or Stand Still
Social Brands 5: From Big Ideas To Evolving Leitmotifs
Social Brands 6: From Selective Hearing To Active Listening
Social Brands 7: Experiences Are The New Products
Social Brands 8: CSR Evolves To Become Civic Marketing
You can also download the complete presentation deck by clicking here.
I’d love to hear your thoughts on this, so feel free to share them in the comments below, or on Twitter via @eskimon.