Desktop vs. Mobile

Following last week’s peek at the difference between preferred sharing platforms for iPad vs. iPhone, here’s another great set of insights from eMarketer.

This time the data compares preferred sharing platforms on desktop devices vs. mobile ones, and again, there are some interesting contrasts:

 

While the stats for Twitter may not be surprising, what’s struck me was the importance of mobile when it comes to Pinterest.

Perhaps even more significant for marketers, though, is that more content gets shared to Facebook from Mobile than it does from desktops.

This begs a critical question: is your brand’s content approach optimised for a mobile environment?

Mobile Sharing

This great chart shows the fascinating contrast in the platforms people use to share content across different mobile devices.

The key question is whether this is reflective of the functionality of those devices, or of the people that use them.

From eMarketer

Google Databoard

Google have recently launched Databoard, a stunning tool that lets you find all sorts of stats and data about the online world.

Alongside offering a simple way to search for specific stats, the tool also allows you to create simple yet elegant infographics that combine a variety of data points, just by clicking a few buttons:

This video below explains more, but you can try the tool out for yourself here.

digital, mobile and social media in india

Here’s the latest report in our BBH Data Snapshot series, this time profiling the Digital, Mobile and Social Media landscape in India.

Just like the recent China edition, this report is packed with useful data, stats, and soundbites – here are a few appetisers:

• Mobile is more than 50% bigger than TV in India;
• The number of people using Facebook in India is
  greater than the population of Australia;
• 18% of India’s 12 million rural internet users walk
  more than 10km to access the web

You’ll find many more jaw-dropping stats in the full SlideShare presentation below.

As befits a report on social media, this document is designed to be shared freely, so please do pass it on to anyone you think might benefit.

And if you’d like a PDF copy, you can download one here.

All comments and feedback very much welcome!

mobile youth

I’ve been a big fan of MobileYouth‘s content for some time, so it’s probably time to share some of it here too.

This particular presentation is a succinct collection of soundbites and thought-provoking nuggets, but you’ll find loads more information and inspiration on their slideshare.