Following last week’s peek at the difference between preferred sharing platforms for iPad vs. iPhone, here’s another great set of insights from eMarketer.
This time the data compares preferred sharing platforms on desktop devices vs. mobile ones, and again, there are some interesting contrasts:
While the stats for Twitter may not be surprising, what’s struck me was the importance of mobile when it comes to Pinterest.
Perhaps even more significant for marketers, though, is that more content gets shared to Facebook from Mobile than it does from desktops.
This begs a critical question: is your brand’s content approach optimised for a mobile environment?