Posts Tagged 'social'

Social, Digital and Mobile in Asia

We’ve been sharing in-depth profiles of the social, digital and mobile landscapes of 24 Asian countries over on the We Are Social Singapore blog over recent weeks.

We’ve still got a few left to publish, but here’s the regional overview to whet your appetite:

Come on over to the We Are Social blog to see detailed stats on China, India, and many more countries as well.

social media is always about people

eskimon coke

It’s widely known in marketing circles that Coca-Cola’s Facebook page was originally created by two ardent fans who had no official ties to the company.

I was always impressed that Coke brought these fans in to help them run the page, rather than simply taking control of the property and relieving the creators of their legacy.

However, on a chance visit to the brand’s Facebook page yesterday, I noticed that the brand has decided to tell the whole world that story too – and they’ve done a really good job of it too.

Take a look at this fantastic tab:

Apart from the fact that the tab is a great example of how to design a Facebook tab – a simple, appealing layout with a variety of content types – there are a number of things that make this an excellent case study in social marketing.

Firstly, the tab celebrates fans.

This is central to any successful branded community, but Coca-Cola have taken this to a whole new level.

Its real magic is in the message it sends – we celebrate fans who share their love of Coca-Cola.

It’s the perfect incentive for other fans to go out and create pages and communities of their own, furthering the brand’s impact and deepening its social resonance.

It’s even led to the creation of a separate ‘Dusty and Michael’ fanpage.

Secondly, it tells an enduring story.

This tab is not a ‘campaign’; the Creators tab appears to be an on-going project that evolves naturally.

That’s an excellent way to ensure the brand continues to have interesting content for its page that people will actually engage with.

Indeed, the tab already features 13 distinct bits of video content, as well as links to the brand’s YouTube channel:

The story element is tightly interwoven with the tab’s third strength: it’s human.

Good social media marketing is always about the people.

Sure, Dusty and Michael are now social media ‘celebrities’ in their own right, but they’re still people that the average fan can relate to.

The brand makes it very clear that these were just 2 ordinary guys with an extra-ordinary love for the brand:

More importantly, to the page’s other fans, Dusty and Michael are now ‘real’ people with whom they can develop some kind of relationship.

That means there are even more opportunities for people to engage in dialogue with the brand.

In other words, it’s now even more social.

And that’s what changes a page into a community.

What do you think? What else makes it such a strong example of social media marketing?

Share your thoughts in the comments.

facebook place polls

I spotted this interesting little section on Facebook today:

They’re both Places that I’ve previously checked into, so it’s likely I’d have an opinion on the question.

I’m interested to see what Facebook are going to do with this – will they start to publish rankings of the most popular places by city?

Or will they perhaps start to recommend places based on my network’s favourite places?

Whatever the plan, it looks like it has plenty of social potential.

a useful networking tip for google plus

Google+ has been growing at an astonishing rate over the past month, and with that growth have come many new networking opportunities.

Many of these opportunities are driven by the platform’s Circles functionality, and in particular the way that Google+ makes it easy to see who’s added whom to their network.

I have spent quite a bit of time looking through the connection lists of the people that I know and admire, identifying other people who I’d like to know better, or who I think I can learn from.

One of the features I’ve found most useful while doing this is the mouse-over pop-up: when you hover your mouse pointer over someone’s name, it brings up a limited amount of data about them – what you might call a ‘mini-profile’:

Most of the time, the information in this ‘mini-profile’ is restricted to people’s profile picture; their name; their current employer; the option to add them to Circles (if you’ve not done so already) or the Circle(s) you’ve added them to, and finally, the connections you share.

That’s all useful information, but it’s also quite limited, and may not be enough to capture suuficient attention if the mini-profile appears as part of a larger collection of people.

In particular, I’ve actually failed to identify some of my existing Twitter connections because I’ve come to know them by their Twitter handle rather than their real name; simply seeing their name and employer in their Google+ mini-profile was not enough to connect the dots, especially when their profile picture differs from the one they use as their Twitter avatar.

Also, I’ve probably missed many new and interesting connections, simply because their mini-profile doesn’t share any info beyond their name (either because they haven’t added their employer details, or the G+ system hasn’t pulled them out correctly).

However, I noticed this clever ‘adaptation’ of the mini-profile functionality this morning, from Atom McCree:

Atom has successfully tweaked his mini-profile to include a Twitter-style bio, and it immediately caught my attention.

I had a play around with the same idea, but the only way I can find to make it work is to add all the info you’d like to include in your mini-profile to the ‘current employer’ field of your G+ ‘About’ profile:

It’s a bit of a hack, but doing this should successfully update your mini-profile to include that info:

I’ve added my Twitter name because I’m pretty sure more people know me by that name than do by my ‘real’ name. I’ve also added a little bit of detail about what I do at BBH.

It seems like you can include a considerable amount of info in this way, but my instinct is that ‘incisive brevity’ is the way to go: the mini-profile is best suited to an interesting snapshot of who you are – an invitation to find out more about you on your ‘About’ profile.

I’m not sure if I’m alone in the way I’ve been building my Circles, but I think it’s well worth exploring how you can enrich these mini-profiles to ensure they help you take full advantage of the networking opportunities offered by G+.

UPDATE: Lynette Young made this great video guide to the tips above – well worth a few minutes of your time!

Rex Hammock has also created this handy visual guide:

Do you have any useful tips on making better use of Google+? Feel free to share them in the comments below.

what is klout for?

The issues that Klout faced with their servers earlier this week highlighted just how much people have taken to the service.

The first sign was a wave of tweets from people fretting over their tumbling scores:

This was quickly followed by posts from anxious users on Klout’s Facebook page:

The tone of these tweets and posts was one of distress.

So what is it about a Klout score that gets people so involved?

My initial perspective of the service was that it was just another ego play – a more elaborate version of a fan or follower count.

That perception started to change recently though, when I realised that Klout actually offers valuable insights into the ways different kinds of people interact with the content I share across different platforms.

I’m now using Klout as a way to understand how different things work for the different accounts I use.

In that context, I use my Klout Score more for my own guidance and learning than as an external statement of influence.

And in light of the reactions to this week’s outages, I’m guessing I’m not alone in using Klout for more than simple ego-stroking, so I’d love to get a better understanding of what other people are using it for.

Do you use Klout? What do you use it for?

In particular, do you ever publicise your Klout Score for professional purposes?

I’d love to hear about your different uses and experiences in the comments.

digital, mobile and social media in india

Here’s the latest report in our BBH Data Snapshot series, this time profiling the Digital, Mobile and Social Media landscape in India.

Just like the recent China edition, this report is packed with useful data, stats, and soundbites – here are a few appetisers:

  • Mobile is more than 50% bigger than TV in India;
  • The number of people using Facebook in India is
    greater than the population of Australia;
  • 18% of India’s 12 million rural internet users walk
    more than 10km to access the web

You’ll find many more jaw-dropping stats in the full SlideShare presentation below.

As befits a report on social media, this document is designed to be shared freely, so please do pass it on to anyone you think might benefit.

And if you’d like a PDF copy, you can download one here.

All comments and feedback very much welcome!