how to make friends and influence people

A simple guide to social and engagement marketing, designed for people who don’t live and breathe it every day.

If you’ve got any principles you’d add to the list, please do share them in the comments!

2 Responses to “how to make friends and influence people”

  1. 1 Will March 25, 2011 at 16:12

    Hi Simon.

    Lovely preso (and beautifully designed – I’m curious to know how you did the silhouettes.

    In terms of what I’d add – I’d have a slide about ‘expertise’, and how to treat/appeal to earned media. I don’t think it’s the be-all and end-all (though I may be burnt at the stake for admitting that as a PR bod), but it is important.

    Very nice stuff.



    • 2 eskimon March 25, 2011 at 17:01

      Thanks Will! I like the sound of an ‘expertise’ principle – could you share a bit more detail on your thinking?

      I make all the silhouettes and icons using Adobe Illustrator or a great open-source design program called Inkscape – more details on that one here:

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