So here it is: Social Brands: The Future Of Marketing.
Please do let me know what you think once you’ve had a read, and feel free to share the PDF with everyone you think might find it useful.
a collection of things worth sharing
If you want to find Joy, do what you love.
I’ve tried to distill it into a very simple tool for reviewing your current career situation and ensuring you’re on the right path to a happy and fulfilled life – hence why I call it ‘Career Planning in 60 Seconds’.
If you’ve not found the way to your central ‘heart’ yet, now’s the time to start thinking about where you want to go in your career, and in your life.
“Choose a job you love, and
you will never have to work
a day in your life.” ~ Confucius
Critically, it’s up to you to choose your path; only you can define what ‘Joy’ means for you, so don’t wait for someone else to tell you what to do.
The easiest way to start finding the way to your ‘heart’ is to write lists of all the things that fit in the three yellow (outer) circles of the diagram, based on your own unique preferences and circumstances:
‘What You Care About’ refers to the things that you love doing, that you care about, and that matter to you in the longer term:
‘What You’re Good At’ refers to your actual skills and abilities. It’s important to be honest with yourself here, and take a broad perspective:
‘What Pays Well’ refers to the things that keep you alive. Don’t confuse this with ‘soul food’ – this is all about feeding mouths and paying the rent:
The trick is to find a job, career or vocation that links at least one thing on each of your three individual lists.
As the orange sections highlight, any form of compromise will leave you feeling incomplete, and it’s only when you can link all three yellow circles that will you find your true Joy.
However, it’s unlikely that you’ll find your way to the central heart straight away, so use these orange sections to guide your path, based on how you’d like to live your life in the meantime.
It’s also important to stress that the path to Joy will be different for everyone, and that the path is rarely clear or straightforward.
However, unless you start proactively making things happen yourself, it’s very unlikely that you’ll reach your heart by accident.
So start planning your path now, and give yourself the best possible chance of living a Joy-filled life.
Great deck from the ever-inspiring Bud Caddell, with plenty of food for thought.
Well worth 20 minutes of your time for a more in-depth read.
Google have recently launched Databoard, a stunning tool that lets you find all sorts of stats and data about the online world.
Alongside offering a simple way to search for specific stats, the tool also allows you to create simple yet elegant infographics that combine a variety of data points, just by clicking a few buttons:
This video below explains more, but you can try the tool out for yourself here.