I’m a bit late to this great talk from Simon Sinek, but it really resonated with me, so I thought I’d share it here for anyone else who might have missed it (it’s also worth watching a second time if you’ve seen it before!).
Simon’s overall premise is that people buy into compelling reasons more easily than they buy into specific functions.
His argument is very well put, and the logic is very difficult to dispute, but for some reason, marketers around the world still struggle to grasp the implications.
Brands that understand why people should care are far more likely to succeed than those who just push the what.
If you want to know more, check out Simon’s Start With Why website.