Here’s the latest report in our BBH Data Snapshot series, this time profiling the Digital, Mobile and Social Media landscape in India.
Just like the recent China edition, this report is packed with useful data, stats, and soundbites – here are a few appetisers:
- Mobile is more than 50% bigger than TV in India;
- The number of people using Facebook in India is
greater than the population of Australia; - 18% of India’s 12 million rural internet users walk
more than 10km to access the web
You’ll find many more jaw-dropping stats in the full SlideShare presentation below.
As befits a report on social media, this document is designed to be shared freely, so please do pass it on to anyone you think might benefit.
And if you’d like a PDF copy, you can download one here.
All comments and feedback very much welcome!
Great summaries, thanks! Using these to create a breakdown of Social Media use in APAC. Nice mix btw, good to work to.
Thanks very much Toby, glad to hear they’re useful!