I’ve never met anyone that doesn’t enjoy a good magic show.
Just like comedy, it’s one of those things that seems to work every time.
But magic is special; it inspires a level of engagement that’s unmatched by other kinds of entertainment.
Much of this is doubtless because great magicians are also great showpeople, but a key element is that people always want to know how the magic is performed.
They want to know the secrets behind the tricks.
Of course, once the secret is revealed, the trick loses all its power – mystery and intrigue are central to magic’s magic.
So, while transparency and openness are vital parts of building trust, make sure it’s only of the ‘sleeves rolled up’ variety.
If you want to keep people interested over the longer term, you need to keep the real magic a secret.
Thanks to The Next Web for the video