Marketers often over-think social media, but the basic stuff can sometimes be the most successful.
The approach is quite straightforward: find out what your audience likes, and then create (simple) content around that topic for people to share or engage with.
Here’s an example: I posted this very simple picture on eski last night, but look at the responses it received within just a few hours:
It’s similar to the approach used at rock concerts: the classic “Hello [City]! How you all feeling?” seems to work every time, even if it’s not very original.
So, if your audience loves something, just feed their love.
Preach to the converted.
So basically, get them to love you the traditional way before they “like” you. I like that.
Pretty much, yeah! It’s just like friendship in the real world: you rarely make friends with people by asking them to give you something first. Why should Facebook be any different?