Marketers often over-think social media, but the basic stuff can sometimes be the most successful.
The approach is quite straightforward: find out what your audience likes, and then create (simple) content around that topic for people to share or engage with.
Here’s an example: I posted this very simple picture on eski last night, but look at the responses it received within just a few hours:
It’s similar to the approach used at rock concerts: the classic “Hello [City]! How you all feeling?” seems to work every time, even if it’s not very original.
So, if your audience loves something, just feed their love.
Preach to the converted.