preach to the converted

Marketers often over-think social media, but the basic stuff can sometimes be the most successful.

The approach is quite straightforward: find out what your audience likes, and then create (simple) content around that topic for people to share or engage with.

Here’s an example: I posted this very simple picture on eski last night, but look at the responses it received within just a few hours:

It’s similar to the approach used at rock concerts: the classic “Hello [City]! How you all feeling?” seems to work every time, even if it’s not very original.

So, if your audience loves something, just feed their love.

Preach to the converted.

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3 Responses to “preach to the converted”


  1. 1 Rafik March 2, 2011 at 10:27

    So basically, get them to love you the traditional way before they “like” you. I like that.

    • 2 eskimon March 2, 2011 at 10:29

      Pretty much, yeah! It’s just like friendship in the real world: you rarely make friends with people by asking them to give you something first. Why should Facebook be any different?


  1. 1 Everything you ever wanted to know about using Facebook Questions « eskimon Trackback on July 14, 2011 at 15:45

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