on the money

briefs without budgets

If you’re not ready to commit to a budget, you’re not ready to issue a brief.

If you don’t know what the budget should be, and you need external help to determine its scope, pay that person or partner for their time to help you.

Above all, we really must stop issuing pitch ‘briefs’ that consist of laundry lists of random activities – most of which we’ll never implement anyway – and no indication of budget.

We’re wasting our own time and that of all the partners we invite.

Advertisements

0 Responses to “on the money”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: