Posts Tagged 'respect'

perceptions of value

A great talk by Rory Sutherland on the value of advertising:

Rory makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value; his conclusion has interesting consequences for how we look at life.

UPDATE: TED have posted a transcript of the fantastic Q&A session with Rory that accompanied this talk – take a look here.

Quote taken from the TED site. Many thanks to Dave Trott for introducing me to Rory’s speech, and to Anjali for alerting me to the Q&A.

diversity and creativity

diversity and creativity

Learning and creativity require a common characteristic: the ability to form new connections between things that already exist.

It follows, therefore, that diverse influence can inspire more strategic solutions, as well as more innovative creativity.

I regularly discover exciting ideas as a result of exploring things beyond the conventional boundaries of marketing.

Design blogs are great for quick lateral side-steps – from aggregators like ffffound! and notcot, to more specialised collections like i can read, oneplusinfinity, and it’s nice that.

However, I find that one field provides more stimulus for new ideas than any other: science.

I subscribe to a number of ‘mainstream’ science feeds, notably New Scientist and Wired (it’s not just a tech site!), that keep me up-to-date with important discoveries and quirky research.

However, a recent article in Ogilvy’s Fresh Influence blog drew my attention to a great new resource: Futurity.


Futurity is:

An online news source featuring the latest discoveries in science, engineering, the environment, health, and more…

It’s an amazing collection of research findings from America’s top universities that makes it easier for people to access work that others have already conducted.

In their own words,

In an increasingly complex world, the public needs access to clear, reliable research news. Futurity does the work of gathering that news. Think of it as a snapshot of where the world is today and where it’s headed tomorrow. Discover the future.

In the short time since I subscribed to their feed, I’ve learnt a wealth of new things on subjects as diverse as exoplanets, political cynicism, and how olive oil can be used to combat Alzheimer’s.

I may not find immediate, direct uses for all this new information, but each article sets off a thought process which inevitably helps me re-frame at least one marketing challenge.

Take a look for yourselves, or better yet, subscribe to the RSS feed*.

Where do you get your inspiration? What non-marketing sites do you find most useful? I’d love to hear your suggestions – please share them via the comments section below.

* You’ll need an RSS feed reader to make best use of this resource – check this post for more details on RSS feeds and readers. Thanks to John over at Ogilvy Fresh Influence for introducing me to Futurity. Image of Futurity website is a collage of screenshots.

the self-select few?

sheep sign

Monday’s feed your curiosity post got lots of visitors, and many of them clicked through to the featured sites.

I was really pleased about that, because the post’s purpose was to share their great content.

However, somebody made a really interesting observation:

“I looked at those blogs you linked to. They were all really good and all, but their blogrolls all link to the same sites. They all seem to reference each other too. Are you all part of some secret club? Is this just a clever ruse to promote your particular way of thinking?”

It’s true.

We’re all linking to each other.  We’re all connected on twitter too.

I’ve always seen that as a good thing: the evolving group discussions help to sharpen my own thinking.

The community aspect is very important too.

But is this ‘clique’ healthy?

Does it really improve our thinking, or are we in danger of becoming a homogeneous planning ‘cult’?

It would be great to hear your thoughts.

feed your curiosity

rss feeds

This post follows on from the wonderful series of tips that Matt‘s been running over the past few days. It’s partly a blog guide, partly a central resource to share RSS feeds, and partly a tribute to the people who inspire me.

Until recently, finding examples of best practice was hard work.

Happily, things have changed.

Today, the real problem is keeping up with all the great resources available.

While blogrolls have become a good way to find new feeds, I thought it might be more useful to give a bit more background to the sites that I find most informative and inspirational.

The sites I’ve featured below cover a range of marketing disciplines, and inform my thinking across all aspects of the marketing mix and beyond.

Their homepages will give you a good indication of what to expect, but I highly recommend you subscribe to the RSS feeds of the ones you like.

RSS feeds bring all your favourite web content together in one place, so that you don’t need to visit hundreds of different websites. If you’re not familiar with RSS, this simple introduction will help.

To take full advantage of RSS, you’ll also need a reader – an application that keeps track of new content and brings it all together. There are many free readers available on the net; I use Google Reader, which is nice and simple.

As Matt suggests, you’d do well to set aside a few hours each week to read things like this, in addition to your prescribed degree reading. You’ll find that they keep you up to date with the most recent marketing best practice, and provide you with plenty of examples for your assignments and exam papers.

In addition to their blogs, many of these people share great thoughts and links on twitter too. Their tweets are great sources of ‘bite-size’ best practice, so make sure you check them as well. Twitter offers RSS feeds of individual accounts too, so why not add your favourites to your RSS reader?

I hope you find all these links as useful as I do. Good luck!


A seminal resource for brand advice, curated by planner extraordinaire Richard Huntington. In his own words,

“Adliterate is dedicated to providing radical thinking for the brand advice business. It is concerned in the main by the future of advertising and the marketing communications industries, the impact of technology on communications and the nature of potent brands.”

Home page:
Twitter account:
Recommended reading: New Year’s Revelations
RSS feed*:


Numerous contributors, led by Martina Zavagno, share the hottest marketing practice from around the world. In Martina’s words,

“Adverblog is the place where I share the links to the best interactive marketing campaigns I happen to see around the Web.”

Home page:
Twitter account:
RSS feed:

BBH Labs

Great examples of advertising and brand communications, courtesy of the innovation arm of BBH. If you want an idea of what’s to come, this is a great place to start.

Home page:
Twitter account:
RSS feed:


A wonderful blend of marketing best practice with a distinctly digital perspective; musical meanderings; and general anthropological observation. It is the brainchild of Iain Tait, Creative Director at Poke London.

Home page:
Twitter account:
RSS feed:

Feeding the Puppy

A great blog with a great name, Feeding the Puppy is a collection of inspirational marketing strategy from the wonderful John Willshire at PHD. To paraphrase John’s own words,

“The purpose of Feeding the Puppy is to help feed people’s creativity with interesting, different, unusual, or just fun stuff.”

Home page:
Twitter account: and

Recommended reading: Advertising Firework, Social Bonfire (Part II)
RSS feed:


Data plays a huge part in marketing, and its importance grows every day. Making sense of all that data, and finding simple yet effective ways to share it with others, is a hugely valuable skill. Flowing Data is Nathan Yau‘s superb showcase of the best in data visualisation from around the globe. In his own words,

“FlowingData explores how designers, statisticians, and computer scientists are using data to understand ourselves better.”

Home Page:
Twitter account:
Recommended reading: Demographics in World of 100 and 
Please Act Responsibly

RSS feed:


Mark Earls unearths “the hidden truth about who we are”; a superb, on-going study into our highly social nature and behaviour, with a strong marketing and advertising focus. Mark’s description goes something like:

“I was taught not to accept what I was told, but to challenge everything until a more compelling, better-evidenced and more workable descriptions of how things work emerges… My intent is to make things better by making our thinking about things better.”

Home page:
Twitter account: [NB: Mark protects his tweets]
RSS feed:

i [love] marketing

A series of deeply thoughtful and beautifully written posts on all aspects of marketing and communications. Author Ana Andjelic notes,

“Marketing today is not just about communication; it’s about people’s real-life, first-hand experiences.”

Home page:
Twitter account:
Recommended reading: The Problem with The Big Idea
RSS feed:

Note to CMO

“If you could send a memo to the marketing community and straighten everything out, what would you say?”

In Note to CMO, Steven Denny consistently challenges accepted marketing wisdom. His thought-provoking questions  encourage a re-evaluation of ‘how things are’, inspiring deeper insight and more strategic responses.

Home page:
Twitter account:
Recommended reading: The Evil of Satisficing
RSS feed:

Only Dead Fish

Neil Perkins strikes a great balance between thought-provoking editorial and more light-hearted features about various aspects of culture. He also runs a great Post of the Month poll, which is a great place to discover new sources of inspiration. In Neil’s own words, Only Dead Fish is:

“An advertising blog. And a planning blog. And a digital marketing blog. And often a communications blog. And sometimes a media blog. Or a social media blog. And the odd bit of design. And culture…”

Home page:
Twitter account:
Recommended reading: Consumers Are People
RSS feed:

Paul Isakson

Paul is another fantastic strategist who happily shares large quantities of valuable thinking, often in a ready-to-borrow slideshow format. His Everything Can Always Be Made Better blog is:

“A place to capture and chronicle things… that might be worth sharing as they relate to creating a better future for marketing, advertising, design and technology.”

Home Page:
Twitter account:
Recommended Reading: It’s Not What You Say That Matters…
RSS feed:


One of the best trend trackers on the web, PSFK shares amazing quantities of cutting-edge news relating to culture, innovation, and technology. As the site itself says,

“PSFK is a trends research, innovation, and activation company that publishes a daily news site, provides trends research and innovation consultancy and hosts idea-generating events. We aim to inspire our readers, our clients and our guests to make things better – whether that’s better products, better services, better lives or a better world.”

Home Page:
Twitter account:
RSS feed:

Ruby Pseudo Wants A Word

Ruby’s blog is an anthropological delight, and is easily the best source of insights into young people all over the world. Alongside regular summaries of their various research projects, Ruby and team share valuable advice to companies and brands on how to engage younger audiences.

Home page:
Twitter account:
Reommended reading: When You Know You’ve Made It
RSS feed:

Russell Davies

It’s difficult to describe Russell’s blog, because it is truly eclectic; posts about marketing sit comfortably side by side with childhood nostalgia and postcards of days out. Whatever the topic, however, every post is worth savouring.

Home Page:
Twitter account: [NB: Russell protects his tweets]
Recommended Reading: Blog all dog-eared pages
RSS feed:

Seth’s Blog

This is a daily dose of inspiration from a marketing legend. Seth Godin has been inspiring me for more than 10 years, and is single-handedly responsible for showing me that marketing is about people, not process. He’s written quite a few books too, some of which he’s given away free on the web.

Home Page:
Twitter account:
Recommended Reading: Creating Stories That Resonate
RSS feed:


With 8,000 trend spotters in over 70 countries worldwide, Springwise is the leading resource for keeping track of business and marketing innovation from around the globe. In their own words,

“Springwise scans the globe for the most promising business ventures, ideas and concepts that are ready for regional or international adaptation, expansion, partnering, investments or cooperation. We ferociously track more than 400 global offline and online business resources, as well as taking to the streets of world cities, digital cameras at hand.”

Home Page:
Twitter account:
RSS feed:

Talent Imitates, Genius Steals

Faris Yakob has consistently been one of my most valuable sources of inspiration. His expansive knowledge, awesome vocabulary, and unbounded enthusiasm for almost all things combine to create a tapestry of strategic wonder and random entertainment. In Faris’s own words,

“I’m a strategist and a geek. I’m trying to work out how we communicate in a networked world, how we can make people happy, and how we can make awesome stuff that is useful, or entertaining, or both.”

Home page:
Twitter account:
Recommended reading: Transmedia Planning
RSS feed:


The sibling of business trend site Springwise, Trendwatching captures the more ‘human’ developments within culture and society. As they put it,

“ is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. For the latest and greatest, we rely on our network of hundreds of spotters in more than 120 countries worldwide.”

Home Page:
Twitter account:
RSS feed:

Other great twitter accounts

Here are a few more twitter accounts that I find especially valuable from a marketing perspective:

Ad Age: “the leading global source of news, intelligence and conversation for marketing and media communities.

Agency Spy: “We keep the ad industry honest, by airing out their dirty secrets.”

Brand Republic: “first for advertising, digital, marketing, media and PR

Lee Clow’s Beard: Truly insightful view of life in advertising – “Musings on advertising and facial topiary.

Not Sir Sorrell: Razor-sharp commentary on the ad world

And if you’d like to track the tweets of nearly 300 planners around the world, you might want to follow this comprehensive list: the planner list

The best of eskimon

If you enjoy what you see on the blogs above, you may like the following posts here on eskimon too:

8 steps to better communications
How to be more strategic

Innovation’s role in marketing

If you find those useful, why not subscribe to the eskimon feed:

You can also find me on twitter:

*Note that RSS feed URLs are intended for use in RSS readers, so trying to view those links in normal web browsers probably won’t deliver what you’re looking for.


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