Posts Tagged 'eskimon'



facebook place polls

I spotted this interesting little section on Facebook today:

They’re both Places that I’ve previously checked into, so it’s likely I’d have an opinion on the question.

I’m interested to see what Facebook are going to do with this – will they start to publish rankings of the most popular places by city?

Or will they perhaps start to recommend places based on my network’s favourite places?

Whatever the plan, it looks like it has plenty of social potential.

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what is klout for?

The issues that Klout faced with their servers earlier this week highlighted just how much people have taken to the service.

The first sign was a wave of tweets from people fretting over their tumbling scores:

This was quickly followed by posts from anxious users on Klout’s Facebook page:

The tone of these tweets and posts was one of distress.

So what is it about a Klout score that gets people so involved?

My initial perspective of the service was that it was just another ego play – a more elaborate version of a fan or follower count.

That perception started to change recently though, when I realised that Klout actually offers valuable insights into the ways different kinds of people interact with the content I share across different platforms.

I’m now using Klout as a way to understand how different things work for the different accounts I use.

In that context, I use my Klout Score more for my own guidance and learning than as an external statement of influence.

And in light of the reactions to this week’s outages, I’m guessing I’m not alone in using Klout for more than simple ego-stroking, so I’d love to get a better understanding of what other people are using it for.

Do you use Klout? What do you use it for?

In particular, do you ever publicise your Klout Score for professional purposes?

I’d love to hear about your different uses and experiences in the comments.

engagement of hearts

I’ve never met anyone that doesn’t enjoy a good magic show.

Just like comedy, it’s one of those things that seems to work every time.

But magic is special; it inspires a level of engagement that’s unmatched by other kinds of entertainment.

Much of this is doubtless because great magicians are also great showpeople, but a key element is that people always want to know how the magic is performed.

They want to know the secrets behind the tricks.

Of course, once the secret is revealed, the trick loses all its power – mystery and intrigue are central to magic’s magic.

So, while transparency and openness are vital parts of building trust, make sure it’s only of the ‘sleeves rolled up’ variety.

If you want to keep people interested over the longer term, you need to keep the real magic a secret.

Thanks to The Next Web for the video

digital, mobile and social media in india

Here’s the latest report in our BBH Data Snapshot series, this time profiling the Digital, Mobile and Social Media landscape in India.

Just like the recent China edition, this report is packed with useful data, stats, and soundbites – here are a few appetisers:

  • Mobile is more than 50% bigger than TV in India;
  • The number of people using Facebook in India is
    greater than the population of Australia;
  • 18% of India’s 12 million rural internet users walk
    more than 10km to access the web

You’ll find many more jaw-dropping stats in the full SlideShare presentation below.

As befits a report on social media, this document is designed to be shared freely, so please do pass it on to anyone you think might benefit.

And if you’d like a PDF copy, you can download one here.

All comments and feedback very much welcome!

digital, mobile, and social media in china

Here’s the latest in our BBH Asia-Pacific Data Snapshot series, with some truly stunning numbers on the digital, mobile, and social landscape in China.

You’ll find more of these snapshots, including profiles of Indonesia and The Philippines, on our SlideShare site.

how to make friends and influence people

A simple guide to social and engagement marketing, designed for people who don’t live and breathe it every day.

If you’ve got any principles you’d add to the list, please do share them in the comments!

facebook in south-east asia





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