More Than Creativity, Advertising Is About Business

Dave Trott is a true master of common sense: he has a knack of explaining things you (thought you) already knew, in ways that help you understand them in a totally new light.

I learned so much from this talk he gave a while back at the APG that I feel compelled to share the whole thing here.

It’s an hour or more long, but make time to watch it all – sit down with a drink and give it your full attention.

And take notes – I guarantee you’ll want to refer back to things. I took so many notes, I ran out of space in my notebook.

Take it away Dave.

Part 1

Part 2

Part 3

Part 4

Part 5

Part 6

Part 8 [there doesn’t appear to be a part 7]

Part 9

Part 10

Thanks very much to Gwen for introducing me to this great talk