The Supremes gave us some indispensable social marketing advice way back in 1966:
You can’t hurry love,
No, you just have to wait;
Love don’t come easy,
It’s a game of give and take.
They were right.
Building a meaningful relationship takes time.
And sometimes, the other person isn’t ready for the kind of relationship you want.
Trust and affinity grow over multiple interactions, bit by bit.
But the rewards for patience are much greater than those of a conventional advertising one night stand.
Social marketing isn’t a race.
As the Italians say, “pian piano, si va lontano” – take things slowly and you’ll go much farther.
Image adapted from this BBC photo (please let me know if you own the rights to this photo and you’d prefer me not to use it)