As many of you will already know, Facebook recently moved from “Becoming a Fan” of a brand to simply “Liking” it.
The change is now live on the site, and I’m already noticing some brands taking advantage of the shift.
One example that stood out is this sneaky little advert from Heineken:
I like the creative aspect – what’s not to like about a brand cheering me up on a Monday?
But here’s where the clever bit comes in.
The button at the bottom of the ad – the option to “Like” – appears to be set up like the normal “Like” button that appears below friends’ status updates and photos.
However, click on this particular “Like” button, and you’ll become a ‘fan’ of Heineken.
That means the brand’s status updates and other activity will show up in your News Feed until you choose to ‘unfan’ them.
From a certain perspective, this seems quite a clever use of the feature, but from another point of view, it seems dangerously close to spam.
What do you think?
The image at the top borrows shamelessly from this rather intriguing Facebook page. If it’s yours and you’d prefer me not to use it, please just drop me a note and I’ll take it down.