It’s such a simple concept: take the brand benefit, exaggerate it, and bring that exaggeration to life.
The reach of the activity itself probably wasn’t huge, but the video has achieved over 400,000 views on YouTube in its first week.
Perhaps it’s true: reality is more engaging.
I wonder if the same concept would have achieved as many views if it had been produced as a traditional TVC.
Lovely stuff from the guys at W+K.