shared happiness

Tiago has been sharing so much great stuff recently, I’m in danger of duplicating his Cultural Fuel stream here, but this clip was too good to miss.

It’s such a simple concept: take the brand benefit, exaggerate it, and bring that exaggeration to life.

The reach of the activity itself probably wasn’t huge, but the video has achieved over 400,000 views on YouTube in its first week.

Perhaps it’s true: reality is more engaging.

I wonder if the same concept would have achieved as many views if it had been produced as a traditional TVC.

Lovely stuff from the guys at W+K.

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1 Response to “shared happiness”


  1. 1 Carol L. Weinfeld January 20, 2010 at 04:27

    The “Happiness Machine” succeeds since in these serious times of recession, consumers want fun. Free products are always welcome, too.


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