everything’s relative


Most of the time, success isn’t about how good you are; it’s about how good you are relative to everything else.

The toilet cleaner category is dull, but brands that stress an 0.2% improvement in efficiency just make it worse

So, while these may not be the best adverts of all time, they make me smile.

And voilà: they differentiate Ambi Pur from the rest of the category.

Job done.

Thanks to Inspire me, now! for sharing.

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