join the dots

content is not king

John shared this gem a while ago, and I couldn’t resist re-posting it here.

Cory‘s statement is truly insightful: content like music, films, novels, and news is valuable in and of itself, but its value increases exponentially when it enables us to connect with others.

Because it’s those connections that people really care about.

So don’t just think about how you can connect your brand to your audience.

Think about how your brand can help your audience connect with each other as well.

John has lots of other great stuff on his blog – go take a look

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