Something alarming struck me as I read AdAge’s Top 100 Advertising Campaigns of all time.
They’re all American.
And they’re all TV or print campaigns.
That doesn’t seem right; I’m sure great advertising exists beyond the realm of US print and TV.
But, when I started to think about it, I realised that I don’t know many non-US examples.
And that’s probably because I rarely get to hear about them.
That needs to change: diversity of influence is a critical ingredient in continued innovation.
So I need your help.
I’d like to hear about your ‘rest of the best': brand communications from the rest of the world, from any channel, that dramatically improved a brand’s success, or that significantly improved our approach to advertising.
Simply drop your suggestions into the comments section below, along with a few details and a link to the relevant work wherever possible, and I’ll consolidate them into a best of list.
Here are a couple of suggestions to get things going:
Nike’s ‘RunLondon‘ (W+K, United Kingdom, multichannel, starting 2001)
Tourism Queensland’s ‘Best Job in the World’ (Sapient-Nitro, worldwide, online PR-led, 2008)
What else deserves to be on that list?