selling metrics

selling metrics

Should we consider brand sales when measuring ad effectiveness?

It might seem a somewhat glib question, and maybe you think the answer’s obvious, but I’d love to see if we all agree…

Read this to get some background, then share your thoughts in the poll below:

And yes, it’s meant to be an either / or choice. Sitting on the fence is far too easy.

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  • RT @PStaunstrup: The analysts at RBS using Slideshare and Twitter well. Good example of building experts in B2B. Analysis by @eskimon: http… | 16 hours ago

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