Learning and creativity require a common characteristic: the ability to form new connections between things that already exist.
It follows, therefore, that diverse influence can inspire more strategic solutions, as well as more innovative creativity.
I regularly discover exciting ideas as a result of exploring things beyond the conventional boundaries of marketing.
However, I find that one field provides more stimulus for new ideas than any other: science.
“An online news source featuring the latest discoveries in science, engineering, the environment, health, and more…“
It’s an amazing collection of research findings from America’s top universities that makes it easier for people to access work that others have already conducted.
In their own words,
“In an increasingly complex world, the public needs access to clear, reliable research news. Futurity does the work of gathering that news. Think of it as a snapshot of where the world is today and where it’s headed tomorrow. Discover the future.“
I may not find immediate, direct uses for all this new information, but each article sets off a thought process which inevitably helps me re-frame at least one marketing challenge.
Where do you get your inspiration? What non-marketing sites do you find most useful? I’d love to hear your suggestions – please share them via the comments section below.
* You’ll need an RSS feed reader to make best use of this resource – check this post for more details on RSS feeds and readers. Thanks to John over at Ogilvy Fresh Influence for introducing me to Futurity. Image of Futurity website is a collage of screenshots.