To everyone obsessing about how to increase page views, followers, or ‘friends’ on social networking sites, here’s a simple word of advice:
Forget keeping score: it doesn’t matter.
Reach doesn’t equate to engagement, and people are only ‘friends’ if you interact with them on a regular basis.
Let’s focus on what really matters.
Over to Seth…
Many thanks to Niall over at Simply Zesty for sharing this video
UPDATE: seems a few people have run similar stories in the past day or so too – this post from All Facebook is one of the best examples