context is king

This short clip is great for two reasons.

Firstly, it’s quite funny, and sharing laughter is always good.

But secondly, and perhaps more importantly, it shows how saying something in a different context can totally change its meaning.

The critical part of all communication is what’s understood, not what’s said.

A valuable lesson for advertisers everywhere…

Reminds me of the great Lost Generation piece

Please note that I have great respect for Jonathan Charles, and I am not making fun of him in any way by sharing this clip. Many thanks to Rubber Republic for sharing the link.

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