context is king

This short clip is great for two reasons.

Firstly, it’s quite funny, and sharing laughter is always good.

But secondly, and perhaps more importantly, it shows how saying something in a different context can totally change its meaning.

The critical part of all communication is what’s understood, not what’s said.

A valuable lesson for advertisers everywhere…

Reminds me of the great Lost Generation piece

Please note that I have great respect for Jonathan Charles, and I am not making fun of him in any way by sharing this clip. Many thanks to Rubber Republic for sharing the link.


0 Responses to “context is king”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


Other Distractions


%d bloggers like this: