There are many parallels between what works in inter-personal relationships and what works in marketing.
That shouldn’t come as any surprise – after all, marketing is all about fostering and deepening relationships – but many marketers continue to make the same old mistakes.
As we’ve seen before, it’s about them, not you.
Successful relationships grow through reciprocity – a balance of give and take – but you’re much more likely to succeed if you give before you try to take.
If you start with what matters to the people who matter to you, you’ll have a greater chance of achieving mutual benefit.
I’ll leave you with this great little clip. It’s been around for a while, but it’s still highly relevant: