questions and answers

q&a

Much of marketing is about improving answers.

Research, repositioning, advertising, rebranding, repackaging; they’re all ways of refining the proposition

But each additional tweak delivers diminished incremental returns.

Sooner or later, the answer is as good as it can get.

Striving to find better answers may not always deliver what you need.

If you want radical improvement, you’ll probably achieve greater success by refining the question instead.

Advertisements

0 Responses to “questions and answers”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: