The experience is similar to the Pringles banner that won awards at Cannes recently: there’s a compelling communications proposition that actively engages the audience and draws them in to an evolving story.
Even better, this campaign offers people a simple, free sample of the new Tiger Woods game, right within the advertising.
However, it was when I came to post about it that I realised there was an opportunity to make this type of campaign even more powerful.
I actually wanted to include the ‘tee-off’ banner above, instead of just the screen shot.
Maybe I’m just being slow, but I couldn’t find an easy way to do that.
Allowing people to embed the tee-off banner on their own site, or even on their Facebook profile, would amplify the reach of the campaign with no additional media cost, and even better, stimulate audience conversations.
Interactive, social media, and peer endorsement all in one; a client’s dream!
Moreover, when you ‘tee off’ in the current campaign, you visit a series of new EA pages where you play your subsequent strokes.
This was perhaps another missed opportunity; if the subsequent banners were to appear on other, non-EA sites, the brand could establish some interesting partnerships (Poke’s Balloonacy campaign for Orange demonstrated the power of this approach).
It’s already a great campaign, but I’d love to see some of these developments expand the audience engagement.
Thanks again to @eunmac