Most of us adapt our behaviour to different circumstances.
We interact with close friends and strangers in different ways.
We even behave differently with the same person at different times.
So why do so many marketers try to treat the whole world in the same way?
Pretending your audiences are all the same is only going to upset people.
If you want to connect with someone, spend time understanding them as an individual.
Only then can you identify the best ways to interact with them.