it’s about them, not you

ladies and gentlemen

Marketing is all about people.

Other people.

Product extensions, widgets, ‘viral’ clips, price promotions… none of them have any relevance unless they influence the people that matter to us.

If our marketing doesn’t connect with other people, we’re just talking to ourselves.

Many cultures regard that as a sign of madness.

So, let’s stop the madness, and start thinking more about other people.

We might even make some friends.

Thanks to Neil and John for their great thoughts on this.

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