safety in numbers

hide in numbers

Earlier today, a colleague remarked,

“Anyway, it’s really different when you actually meet these people,
compared to just seeing them as numbers in Excel.”

A superb observation.

‘Data’ can only tell you so much about people.

Meeting those people and actually talking with them will tell you much, much more.

Because everybody’s different.

We all have idiosyncrasies, peculiar thought processes, and varying perspectives and opinions on the world.

And the best way to really understand these is to investigate them for yourself.

There’s a time and a place for large-scale market research too, but it answers specific briefs.

For everything else, there’s no substitute for experiencing your audience’s world first-hand.

Ask Ruby – she does it all the time.

So, stop hiding in the numbers.

Get out there and talk with people.

Seth has some great thoughts on this too.

Advertisements

1 Response to “safety in numbers”


  1. 1 Ruby Pseudo July 10, 2009 at 17:35

    I love this, thank you. [And damn right too by the way, data can only tell you so much about people, we’re always fighting that point]… R.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: