Sometimes, you stumble upon a great idea that consumes you.
You know you’ve found a great idea when…
You haven’t checked your mail (or twitter) for at least an hour, because you’ve been so engrossed in it (what Mihaly Csikszentmihalyi calls ‘flow’).
The presentation seems to write itself.
You want to blog about the idea, even before it’s finished.
You didn’t even notice everyone else had left the office.
You can’t wait to share your thoughts with the rest of the team.
You keep a notebook beside you at all times, because you can’t stop thinking about it.
You wake up in the middle of the night with ideas on how to make it even better.
You can’t wait to get back to work in the morning.
You have so much inspiration that you struggle to decide what not to present.
The rest of the team share their builds before they even think of any issues.
You realise that you could get other brands to participate in the same campaign too.
Your MD brings the client meeting forward.
Even the finance team contribute creative ideas.
But best of all…
You exhibit the change in behaviour you’re trying to inspire in your audience before you’ve even presented the idea to the client.