augmented utility

I’ve been frustrated by the lack of utility in ‘augmented reality’ campaigns I’ve seen so far.

That was until Herbert shared these clips with me:

It’s great to see some applications of this technology that go beyond the novelty of a shiny new toy.

Zugara‘s idea is quite simple, but it’s still very useful. As Santiago notes on this Organized Chaos post, it would be a great tool for visualising how furniture might look in the actual rooms in your house.

And while Layar‘s application is just a logical progression from map mashups, it has a lot of potential; I’d be surprised if brands like Lonely Planet didn’t use it to develop mobile sightseeing apps.

It can take time for people to find the best uses for a new technology, but I’m confident we’ll see even more impressive applications of AR in the coming months – particularly in the area of virtual sampling.

Please feel free to share your own examples in the comments section.

Find out more on Zugara from this Organized Chaos post and their website, and more about Layar on their website

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2 Responses to “augmented utility”


  1. 1 eskimon June 24, 2009 at 18:56

    Thinking about Santiago’s points a bit further, AR will be really useful for architects: a way to show clients what their porposed design would look like, in 3D, in-situ.

  2. 2 herbert July 22, 2009 at 06:39

    This is another awesome form of augmented reality. 3D projection on buildings is truly taking its next step… http://vimeo.com/4238052


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