I’ve been frustrated by the lack of utility in ‘augmented reality’ campaigns I’ve seen so far.
That was until Herbert shared these clips with me:
It’s great to see some applications of this technology that go beyond the novelty of a shiny new toy.
Zugara‘s idea is quite simple, but it’s still very useful. As Santiago notes on this Organized Chaos post, it would be a great tool for visualising how furniture might look in the actual rooms in your house.
And while Layar‘s application is just a logical progression from map mashups, it has a lot of potential; I’d be surprised if brands like Lonely Planet didn’t use it to develop mobile sightseeing apps.
It can take time for people to find the best uses for a new technology, but I’m confident we’ll see even more impressive applications of AR in the coming months – particularly in the area of virtual sampling.
Please feel free to share your own examples in the comments section.