managing expectations

promises and expectations

Satisfaction is the difference between expectation and reality.

Over-hyping your brand heightens expectations and leaves you less room for ‘upside’, resulting in a diminished potential for satisfaction.

Of course, underplaying the brand may leave people totally disinterested.

The trick is to manage expectations appropriately, and leave yourself sufficient scope for satisfaction.

With thanks again to littlemiss


1 Response to “managing expectations”

  1. 1 unexpected benefits « eskimon Trackback on June 20, 2009 at 14:23

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