mix it up

Differentiation is central to effective marketing.

Expressing the differences between your offer and alternatives is the first step in persuading people to choose you.

You can use any aspect of your brand experience to highlight this differentiation, as this video from Southwest Airlines demonstrates:

Now that’s an idea that might just take off.

With thanks to Leo Burnett Cultural Fuel


1 Response to “mix it up”

  1. 1 Alexander Wipf June 9, 2009 at 19:01

    Thanks for the shout out!

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