audiences are people

robbie robot tv

The Ideas Brothers have shared a great PDF that highlights a very important point (take a look – it’s well worth reading):

No matter what the brand, its consumers are always people.

So let’s try to think of them and treat them as people, not categories or demographics.

Many thanks to the consumerist for the image

(take a look – it’s well worth reading)
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1 Response to “audiences are people”


  1. 1 Charles May 28, 2009 at 22:16

    Ha thats gold – kind of reminds me of a next level Microserfs by Douglas Coupland.


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