Zoogami positions itself as the contemporary beer.
The brand’s website asks you to define what ‘contemporary’ means to you, and then takes a random selection of images, audio, and video from the web to create a unique experience based on what you enter.
The results are truly eclectic, and the site delivers a different experience each time, even if you enter the same thing twice.
At first, I thought this was simply another great use of technology with little connection to the brand, but thinking about it more, it actually works very well:
It demonstrates ‘contemporary’ in a fresh and differentiating way;
The experience is engaging enough that I’ve shared it with lots of different people;
And I’ll certainly try Zoogami if I ever find it.
That probably fulfills the brief.
Go take a look for yourself.