random mashups

Zoogami positions itself as the contemporary beer.

The brand’s website asks you to define what ‘contemporary’ means to you, and then takes a random selection of images, audio, and video from the web to create a unique experience based on what you enter.

zoogami audio screenshot

The results are truly eclectic, and the site delivers a different experience each time, even if you enter the same thing twice.

At first, I thought this was simply another great use of technology with little connection to the brand, but thinking about it more, it actually works very well:

It demonstrates ‘contemporary’ in a fresh and differentiating way;

The experience is engaging enough that I’ve shared it with lots of different people;

And I’ll certainly try Zoogami if I ever find it.

That probably fulfills the brief.

Go take a look for yourself.

Via FWA.

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