mad about the jeans

Today’s classic is actually a series:

Same question as yesterday: what is it that made them so memorable?

I think I can predict some of the ladies’ responses.

But is their success solely due to a combination of rippling abs and great tunes?

And why do the commercials work for (straight) guys too?

Share your thoughts please!


4 Responses to “mad about the jeans”

  1. 1 Aslinah April 16, 2009 at 13:28

    nah… too skinny/bonny. no abs. hehe
    but yeah! cool and simple ad to showcase the Brand/products. very interesting.

  2. 2 Teapot April 16, 2009 at 13:34

    sex sells.. to this day even how politically correct marketers wanna be 🙂 there’s no denying this fact.

    take for example the modern day age ad campaign of Axe – all about sexual appeal 😛

  3. 3 eskimon April 16, 2009 at 14:30

    Too skinny?! hehe.

    But is it a sex sell?

    Does that explain why the campaign influences men too?

  4. 4 Teapot April 22, 2009 at 16:33

    have you heard of this new in thing called “bromance”? :))

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