have no fear

This Indian Lifebuoy commercial from a few years ago was the start of a much broader social campaign.

The brand continues to work with doctors and health officials around the world to educate people about germs and the importance of washing their hands with soap.

Some people have remarked that this is purely cynical marketing.

Yes, it’s designed to sell more soap.

But if that saves lives and inspires people to make their world a better place, it can’t be all bad.

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