friend requests

friendreqs1

The people we’re closest to don’t try too hard to be our friends.

Good relationships evolve naturally, based on mutual respect.

So it should be with advertising.

Trying too hard to sell your brand will only make people uncomfortable.

You need more carrot, less stick.

Give them a reason to care about your brand.

They’ll make their own mind up if you’re going to be friends.

Advertisements

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