flash trash


I really like this idea – issuing colourful rubbish bags to brighten up everyday environments.

This specific example may not be appropriate for many brands (it’s always tricky to associate your brand with garbage), but the process of looking at everyday situations and identifying ways to make them better will benefit most brands.

The trick is identifying which everyday mundanities or disappointments your brand can improve.

Image and inspiring article from guerrilla innovation


1 Response to “flash trash”

  1. 1 Sara April 9, 2009 at 09:37

    I like this idea too, but would also want them to be ecologically responsible (biodegradable for all their fluorescent pinkness).

    I don’t know anything about marketing, but I think people often associate anything that is environmentally sound with being bland and boring. If only someone could be innovative AND responsible!

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