At first glance, this site from DraftFCB seems like a witty (if somewhat macabre) way to get frustrated creative people to interact with their brand.
But if they’re being clever – and I presume this is the real purpose of the site – they’ll be collecting all those burnt ideas at the other end.
A simple source of new inspiration.
Killed Ideas follows a simple principle.
The creative process inevitably delivers large numbers of ideas that are brilliant, but not right for the task at hand.
But never kill an idea.
Instead, keep them all alive in a single, ever-expanding resource, and come back to them whenever you get stuck.