keeping secrets


funpresident is a collection of odd pictures that brightened my day.

But I can’t really explain what makes them so appealing.

In fact, there’s very little consistency to the ones I like.

Except, perhaps, that they all deliver something unexpected.

This gives a new perspective to a discussion I was having recently with Phil.

Maybe we’re better off not understanding how or why the irrational bit of advertising works.

Because if we knew the secret, we’d probably use and abuse it.

The results would become predictable.


Maybe it’s better if the magic stays a mystery.

Seen at ffffound | ‘secret of happiness’ image from funpresident


3 Responses to “keeping secrets”

  1. 1 phil March 25, 2009 at 17:36

    “Maybe we’re better off not understanding how or why the irrational bit of advertising works.”

    This makes me recall my Philosophy professor told us as we finished off the section on epistemology and the philosophy of science: “There are things that you know you know – and things that you know you don’t know. They will continuously tease you – but what you will find out is that as soon as you find out, as soon as you think you’ve got it all covered – you’d uncover more questions. Suddenly, you’ve got more unanswered questions! At that point in time, you will feel compelled to make a choice: to let the questions simply linger – and treasure them for what they are, or simply let them be. Either way, the questions remain – regardless of your choice, they remain.”

    (It sounded better in Filipino – since all my philosophy classes were in Filipino…)

    He called it “mysterium fascinosum” – a mystery that fascinates.

    Perhaps this applies not just to things advertising – but to all questions – risk, probability, regression, econometrics, statistics, life.


  2. 2 eskimon March 25, 2009 at 17:43

    So true, Phil
    Makes me think of magic – once you understand how it works, it’s not fun anymore.
    Once you understand that, you know you’re better off leaving some questions unanswered.

  3. 3 Teapot March 25, 2009 at 17:46

    ……ignorance can be bliss 😉

    Life’s complicated as it is, sometimes it’s just nice to sit back and just take some things at face value.

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