Zooppa may just change the way the advertising creative process works.
Suddenly, everyone is free to contribute – even people who don’t work in advertising.
And the winning ideas are chosen by democracy.
In Zooppa’s own words:
“Zooppa is a space where creative minds and leading brands come together to generate innovative advertising. It’s all about expressing your ideas in your favorite medium – video, print, and web – working from guidelines provided by the brands.
Along the way you will be able to meet and connect with other creative talents, receive feedback and get noticed. And don’t forget: you are competing for some great awards!
Each competition grants awards to the community’s favorite submissions. Our members have won more than $300,000 to date!“
The site has delivered work for some top brands (e.g. Kit Kat, Mini), and some of the contributions are pretty inspiring.
Most of the contributors seem to be Italian at this stage (Zooppa is an Italian company, based near Venice), but I imagine that won’t last for long!
Seen at Ruby Pseudo