axe chocoman


Iain has shared some more greatness, this time on what’s going on in the interactive world in Japan.

Take a look – there’s loads of great stuff.

In particular, the Axe Chocoman Hunter is one of the best campaigns I’ve seen for a long time in terms of how it drives sharing.

And offering 1% of sales as a prize is brilliant.

I can’t find a way of embedding the video, but you can watch it here.


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