Iain has shared some more greatness, this time on what’s going on in the interactive world in Japan.
Take a look – there’s loads of great stuff.
In particular, the Axe Chocoman Hunter is one of the best campaigns I’ve seen for a long time in terms of how it drives sharing.
And offering 1% of sales as a prize is brilliant.
I can’t find a way of embedding the video, but you can watch it here.