tell me a story

I’m a real advocate of the phrase “don’t sell me your brand; tell me a story”. Seth talks about it regularly.

So I found We Tell Stories fascinating.


It has just won the South by Southwest Web Awards, and has been getting quite a bit of media attention.

What really inspires me is their use of different media – google maps, twitter, blogs – to tell a rich and engaging story.

While most of these media are online, there’s nothing to stop this approach broadening out and making use of anything and everything.

In a world where we need to engage audiences and offer them a more compelling communications proposition, this is truly inspirational stuff.

Seen on BBC News


0 Responses to “tell me a story”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


Other Distractions


%d bloggers like this: