Comunicadores featured this clever use of technology that delivers a more engaging message:
The campaign takes advantage of the largest outdoor digital screen in Europe to promote the new, faster Virgin Trains service between Liverpool and London.
People from the creative agency keep an eye on the site, and enter real-time message updates based on what is happening and who is passing by:
It’s an effective way to capture the attention of passers by, although the novelty will probably wear off once the idea’s been copied a few times.
Seen at comunicadores – the pictures are theirs too.