live posters

Comunicadores featured this clever use of technology that delivers a more engaging message:

virgin_11

The campaign takes advantage of the largest outdoor digital  screen in Europe to promote the new, faster Virgin Trains service between Liverpool and London.

People from the creative agency keep an eye on the site, and enter real-time message updates based on what is happening and who is passing by:

virgin_21

virgin_31

It’s an effective way to capture the attention of passers by, although the novelty will probably wear off once the idea’s been copied a few times.

Seen at comunicadores – the pictures are theirs too.

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3 Responses to “live posters”


  1. 1 phil March 17, 2009 at 07:27

    this is cool.
    but what would be cooler (more cool?) is if it’s automated and it is ‘automatically responsive’ to its changing environ/context, beyond day/time. (a la minority report.)

  2. 2 David March 17, 2009 at 08:14

    It is cool, but relies heavily on the wit of the person on the other end. If they are having a bad day, it could start getting nasty!


  1. 1 projecting your ideas « eskimon Trackback on April 17, 2009 at 12:35

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